Most websites serve multiple purposes such as providing information, guidance, branding, and lead generation. Regardless of the purpose, a website needs to have traffic, otherwise it can’t fulfill it’s purpose. Driving traffic to your website has always been a challenging endeavor that’s often time consuming or expensive (if you’re advertising or paying for SEO). I work for a digital marketing company, and we know it’s not that difficult to drive traffic to your website and gain traction. Below are some quick tricks that just about anybody can do to begin driving massive amount of organic clicks and traffic to your website. Read on!
1. The 5 Second Rule
Did you know the BACK button is one of the most widely used buttons on the internet? When a user comes to your website, you have only 5 seconds to make them stay. So whatever they see directly in front of them needs to SELL and/or EXPLAIN your value proposition quickly and efficiently. We don’t recommend complicated sliders here or too much texts. Use a Video, or just ONE image + well crafted Headline and subtitle to explain who you are.
2. Less Texts / More Images
Review the content of your website and get rid of any “filler” or unnecessary sentences. Remove pages from the menu that aren’t critical to your objective and eliminate paragraphs or bodies of text that are too confusing or overly complicated. Make good use of images on your website, use them as a part of your messaging to better influence your users. General rule of thumb, Less Texts / More Images = Better Messaging.
3. Correctly Label “Call to actions”
Call to actions are buttons on your website that screams “Buy Now”, “Add to Cart”, “Sign Up Today!”. These buttons are usually “read” out loud inside your customer’s head so make sure it’s written out clearly what exactly will happen if they click on it. Stay away from “learn more” or any ambiguous wording for your Call to Actions. Keep it simple and clear what the button is for. “Start Free Trial”, “Get a Quote”, “Read Full Article” are examples of good Call to Actions.
4. Clear Navigation
Take a good look at the content on your website and try to find the information yourself. If you need to dig through 3+ pages, your navigation needs to be cleaned up. If it only takes you 2 pages to get to the information, your navigation is “OK”, users will be able to find what they want. If every vital piece of information is within 1 Click away, you have a beautifully crafted navigation, and your users will enjoy browsing your website.
5. Avoid Long Forms
Do you have a contact form? Does it include more than 3 fields? People don’t like to spend their time filling out forms online, even if they really do need your service. Your contact page should NOT have a lengthy form, it should have [Name], [Email], maybe [Phone], and [Comments]. Yes, it’s pretty bare-bone, but this simple form will get you more requests and conversions than longer forms. If you must have a longer form, make sure the extra fields are all required and absolutely necessary, otherwise you’re better off without the added bulk.