Redesigning a website for a partner such as Avenue has it's challenges. One of it being that we must understand what makes Avenue of the Arts a unique brand in Philadelphia in the first place? And how do we preserve the Authenticity the name carries?
Together with our Partner, we collaborated on every aspect of design, navigation, UI/UX, content flow to make sure the re-design is consistent with our Partner's core values and beliefs.
We preserved the antiquity of the content, and managed to organize everything in a clean and easy-to-navigate manner. As a result, our partner's website is more professional and easier on the eyes.
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