While you are paying for likes and spending your hard earned money on ads baiting users to follow you, the worlds most valuable companies are spending money on what really matters; execution of their marketing strategy.

We at Dino can not stress this enough, you have to have a plan, you have to have goal, and you have to have a reason for having a website.

If you do not have any of these, I would strongly suggest reaching out to one of our team members, we can perform an archaeological dig session to help you with this.

So why is social media real estate worthless? More importantly, what does social media real estate mean?a

Think of it this way, if you had one million likes/followers, or even a thousand, and no one is either liking your stuff or sharing your content, what is that worth to you? The real answer is jack squat! To have a meaningful following your social real estate needs to be vibrant and fresh to your users. It needs to scream your vision and your sales tactics mission. Here are 3 Ways To Spend Your Small Businesses Money Instead of Buying Followers:

Conversion Pixels

A conversion pixel isn’t just a social thing, it can be attached to any website with the knowing of where to place the conversion pixel code. We suggest working with your web master to make this happen, but all you have to do is go into the ads management section of your favorite platform and paste a specific code own the header of the website. By doing this, you can then create ads that are more specific to what you are trying to sell. By becoming more focused on your converting your customers when they go to your website, you will be able to move your product faster and attract more users within your geography to your companies website.

Clicks to Website

Think of this strategy like a funnel. If Facebook, Twitter, YouTube, Pinterest, or any other social network for that matter were to fail tomorrow, what is your company worth? For most companies, not a lot. Your website needs to be the BEST sales agent in your company. It needs to properly sell itself and must explain your business’ vision within a few scrolls of the trackpad.

The funnel needs end with your website.

Do whatever it takes to bring more users to your website. You own it, and if you don’t, you need to. Your domain name is critical and worth much more than just a few likes on Facebook or followers on Twitter.

Google Adwords

Whenever we get a new client, we always dedicate a portion of the marketing budget towards Google Ad Words. Say what you want about them, but they convert users into customers. The more people are able to see you, the better it is for your business. When you use Google Ad Words, be careful. You could be spending too much money on keywords that are just too darn expensive. Be smart and do your research. Find other alternatives to get in front of your customers. Instead of searching spending your small businesses money on the term “Marketing” try “Marketing in ____ (Your local area)” instead.