Don’t Fall Into the Trap of Small Business
We all get into the daily grind of business, the day easily gets away from us, and run around like chicken with our heads cut off. One mistake a small business owner makes is when the person underestimates their obligations within their business. It is your duty as a small business owner to be on top of everything; your employees, your facility, and most importantly, yourself! Find ways throughout the day to reset yourself. Step away from the daily grind, take a coffee break. Walk around, talk to people and make sure you’re doing your job, and your staff is doing theirs. Realize that things are going down the crapper,be proactive, and attack negative situations head on!
Searching Google for Everything
An SEO company telling you that Google isn’t always the solution? We may be crazy but sometimes we rely too heavily on Google for all of the answers. It’s easy to find things that you are looking for on Google. It’s even easier to find answers to the worlds toughest questions, but when it comes to your business. Don’t take the search results in Google too seriously. Depending upon your problem and the solution that you’re looking for, the results will vary because the individual answering, has had an experience that is totally different than you. Our suggestion is to ask your mentor or friend of the business. They may be able to offer advice that is more trustworthy and applicable to your business today!
“How Did You Hear About Us?
Have you ever asked this question, as soon as they call? We all do it, but that doesn’t make it correct. We always want to see and make sure that your marketing efforts are working. You put so much into your marketing that you demand answers! Our suggestion is to wait. Develop an additional step within your sales funnel. Get to know your customers better, before you ask this question. Once the relationship has been developed and the client is satisfied, then ask. There is a more fluid transition and will help for potential awkward situations if they don’t remember. Of course, if they admit that they are referred by, it’s totally ok to ask. You have a likelihood of keeping the job if your client can discover you on multiple avenues. Google is one of them, but if they can consistently see your businesses name along the way, it will solidify you securing of the client.