5 Trends That Will Boost Leads and Generate Sales
The New Year is fast approaching and many businesses online are now thinking about strategies that will boost their lead and sales generation for 2016. There will be marketing practices that will be retained, some that will need to be revisited while others will need to be focused on in order to get maximum results. Here are trends that you need to concentrate on to make 2016 an awesome year for your business.
1. Social Media
Facebook, Twitter and Pinterest will still be big in the coming year. Putting ads and joining these networks for interaction and to get leads is a good way to start 2016. If during the last year, social media has been good for you then boost your efforts to get more leads. The same is true for Twitter and Pinterest. These sites have recently added business pages. If you see quality leads then it could be worth joining the bandwagon.
2. Mobile Friendly Content
Smartphone use has risen over the years and is still continuing to rise. Smartphones are the favorite go-to gadget of people on the go. They use it to check flights, buy stuff or check traffic condition. These are just some reasons why it is important to have mobile content. Remember there are 3.65 billion smartphone users in the world and still growing. You should be able to reach these people by 2016.
3. Go Video
Video is also big right now. A lot of people are posting vines and videos on sites like YouTube. Video is a great way to reach customers especially if you are into making how-to videos, reviews or un-boxings. Many people flock to video because it is an easy way to understand or get introduced into new and interesting things.
According to studies, 85% of people are likely to buy a product after watching a video.
4. Marketing Automation
Marketing automation can nurture leads and turn them into sales. Set up different kinds of marketing automation based on your leads. Look at where prospective clients are in their buyer’s journey, what information they have been asking for, demographics or what pages they have visited in your website. This will help build stronger relationships with your audience and accelerate sales. Some tools for marketing automation include Customer.io, Hubspot, Pardo and Marketo.
5. Smart Content
Useful information will never go out of style. When analyzing your Analytics make sure that you identify which keywords work for you. Keep them updated and do not forget to optimize for local SEO too. Aside from this, content should also be customized for your customers. Instead of just having your usual informative text, your call to action should also promote your offer. This can be done via a cool call to action button. Instead of the usual “click me” switch to something more personal like “get the full report on the benefits of antioxidants”. This way you have a proactive call to action while using your chosen keywords.