6 Essentials Elements You Need On Your Business Website
Now that you have a new business website you’re probably eager to get started on selling and earning some revenue. However, web development can be a long and laborious process. Some website owners and developers can lose track of goals and the outcome of your website could be different from the initial plan. To avoid this for your business website, make sure that your site has the following essentials.
1. Business Information
Basic information like menu, product descriptions and directions are important when you are running an online business. We all have short attention span so this kind of content should be something readers can skim through. If you have a website for a restaurant for example, the site should feature a menu, location of your branches, delivery info if needed, photographs and descriptions of food. Even 2 sentences can be very powerful.
2. Contact Information
We cannot stress enough how important contact information is. Even if you only have an online store and not a brick and mortar store, clients will want to contact you. Some reasons they might want to get in touch is after sales care, information or to register a complaint or give you their suggestion. Forming good relationships with clients is important so you want to make it easy for them to find you.
3. Clear Navigation
You want your website not only to be accessible but also be easy to navigate. Make sure you have clear menu labels on your site like FAQ, Products, Contact Us, Call To Action and the like. Your customers will like knowing where to go while being cryptic will just turn them off.
4. Security
Shoppers online can be paranoid when it comes to their online security. Give your clients peace of mind when shopping on your website by protecting their financial information. Secure your site with a SSL certificate and they will encrypt credit card information, social security and other critical data shared between you and your client.
5. Social Media Integration
One of the best ways to get your business noticed is to get your clients to talk about you in social media. Social sharing buttons for popular channels like Facebook, YouTube, Twitter, Pinterest and LinkedIn should be present in your website. This works not only as a sharing tool for your clients but will also help foster relationships with clients.
6. Frequently Asked Questions (FAQ)
People have lots of questions; make it easy for them to find answers without contacting you by providing a FAQ page. Gather questions most frequently asked and provide concise answers. This will usually revolve around operating times, shipping and return information, sizing, privacy and payment concerns.