The goal of any business is to generate revenue. This is the same everywhere even on the internet. When you’re a businessman you want consumer to come to your website. You want them to buy from you. But there are thousands of e-commerce sites online and many of them are clamoring buyers’ attention. All of them want to sell more so that they will have more profit. If you’re one of these online businessmen, how can you sell more?
Create Unique Content
Writing content does not seem like marketing. But in an indirect way it is. According to studies, companies that have blogs have 97% more inbound links. The more content your blog has, the better it is. If a website has 400 to 700 pages it will have 6 times more leads compared to websites that have 50 to 100 pages.
However, do not create content for the sake of having something to put up. Your target audience will only appreciate your content if it adds value. Your content should also create relationships, solve problems, build an audience and create connections.
Create an Email List
Email lists are the modern day equivalent of a Rolodex. It can also be translated to “warm lead” in layman’s term. Contrary to popular belief, your email list is not out to sell anything to anybody. A good email marketer focuses on building relationships, providing solutions and delivering valuable content. If it is a non-sales related email, does is it worth the effort? The answer is yes because email lists can drive revenue.
Call To Action
Get those Call To Action buttons working. In layman’s terms the CTA button “closes” the sale. Create a smart and compelling call to action button. If you’re not sure what kind of CTA works, do a split test. Perhaps a green CTA button is better than the red one. Monitor each page to get to know what kind of CTA buttons your audience responds to.
Help Your Clients
Many businessmen do not like selling their products too much because it makes them feel as if they are pushing their customers and it makes them uncomfortable. To solve this dilemma, businessmen should focus on helping their clients instead of selling to them. When clients feel as if your product is useful to them and answers their need then they will buy your product. This is why content is important in the selling process. If it is informative and helpful, the content will do the selling for you.
Did you know it takes 5 times more money to acquire a new customer instead of retaining an old one? Because of this, businessmen should be about retaining customers. This can happen by maintaining relationships with your clients. Happy and satisfied customers will always buy again and even recommend your product or service to their friends and family. Best of all, it only required little effort to maintain these relationships.