5 Ways to Get Your Website Investment Back
A common question we get asked often is, “How soon will I get my investment back?” In all fairness, it’s a great question. I mean, if we aren’t performing SEO Plus for our client, there’s a strong chance that our client receiving their money back my take a while. OR worse, it may never happen. Here are 5 ways to get your website investment back:
Selling Ad Space
Yes, you can in fact still sell ad space on your website. All you have to do is prove the value in placing an ad on your website. You can place 3 ads on your website at any given time, so make them count. For a small business website, there is no doubt you can get at least a few thousand dollars worth of ad money per month. That alone should cover the cost, but if that’s not good enough, heres another way…
Higher Conversion Rate
First you have clearly define what do you want to convert. Is it more people to call your number, maybe it’s more contact form submissions, or maybe even more sign ups for your email newsletter. Whatever that “THING” is, center your websites theme specifically around that conversion. By focusing on your core source of money, it will lead to more leads and a higher conversion rate. If it doesn’t happen right away, constantly make changes to allow your website to perform better.
Lower Bounce Rate
It might be good to define wha a bounce rate is. A bounce rate is how likely or how often people click from one page to the next. By looking at Google Analytics you will be able to see what your bounce rate is. The higher the number, the worse your bounce rate is. Most websites bounce rate is around 25% to 70%. The goal is to make your users click more, you can achieve this by promoting your blogs and other core services strategically throughout your website. For example, instead of reading this one blog, you have the option of choosing a blog on the side of this page, bottom of the page, and even strategically linking other blog articles into the blog your users are reading. Just like the one I wrote about the city of Philadelphia.
Email Pop Up
Although at times it’s extremely annoying, it works! And it works extremely well. Using websites like SumoMe will allow you the ability to offer a pop up for your users and gives you the opportunity to receive additional emails for your other forms of marketing. Over the course of a year, we have gathered over 5000 emails that we have successfully added into our our email newsletter.
To have a successful campaign, we encourage you to offer more than just an email newsletter. Give your users a discount or maybe even an ebook. Be sure that whatever it is that you’re offering is in line with your strategic marketing plan and goals for your business.
Clear Call To Actions
Too often are websites confusing to look at and even more challenging to navigate. Whatever it is that you want your customers to do, make sure its clear and easy to understand. You can have the prettiest website on the planet, but if your website IS NOT your biggest and best sales tool, it’s worthless. Be sure to add your call to actions strategically throughout your website and if you have yet to gain your website investment, we strongly encourage you to have chat with us dinosaurs.
We take pride in our core service SEO Plus. It has allowed several businesses to not only increase their overall conversions but also become a leading sales tool for their business. Don’t believe us? Learn how we executed Geese Chasers’ strategy.