Types Of CTA’s Your Blog or Website Needs
CTAs or Call to Action buttons are usually those “click here” buttons website and blog owners put on their site usually to generate leads or sales. These buttons are important because the button gets visitors to do different kinds of things. This is why there is no one size fits all buttons. Remember that your button is there because of a number of different reasons depending on what you want: more visitors, information, leads, promotions and many other things. Website and blog owners want their visitors to become leads and then customers and eventually promoters. This is why you need different types of CTAs in your website.
1. Lead Generation
Before visitors become customers they become leads. A lead generation CTA is perhaps the most common kind and is most effective in a page in your website that attracts new visitors. The most popular places for this kind of CTA is at the end of blogs, in the sidebar or as a floating banner in the corner. These CTAs are usually eye catching and communicate the value of clicking it.
2. Form Submission Buttons
This CTA is when you want your visitors to fill up a form usually for information or registration purposes. Before visitors become a lead they have to register and you need to get them to click the submit button. Because you don’t want them to slip through your fingers you want your visitors to get something more specific for the marketing offer they are trading their information for.
3. Product or Service Discovery
New visitors and guests to your website are usually looking for useful information about your product or service and you want to make it easy for them to do so. This kind of CTA does not need fancy buttons and graphics. All it needs is useful information and a button that stands out against the background. Remember your product and service is what keeps your business afloat. Make it easy for visitors to get useful information.
4. Social Sharing icons
Social media is a big part of the internet. The purpose of the social sharing button is to encourage visitors to share your blog or product. This is can be an effective CTA because it is a low commitment way for visitors to share your blog or website. Place these buttons in areas that make sense such as the end of blog posts, landing pages, etc.
Sumome does an awesome job, and is extremely easy to install, to help small business owners with setting this up.
5. Lead Nurturing
In some cases, visitors are just not ready to buy your product or service. When this happens you want to entice them with another kind of offer, something that is aligned with the one you are offering. To nurture your lead, offer them free demos, free trials or quotes. Showcase these CTAs in pages of your website where you know there are a lot of lead visits such as the bottom of another marketing offer or on a blog post.